The Birth of an Alternative Products
The Philippine crop protection industry was for a long time dominated by the multinational companies such as Bayer, Novartis, Aventis, Dow Agro Science, Monsanto, Du Pont, etc. Thanks to the advent of the generics, some Filipino entrepreneurs saw the opportunity to compete in this industry. Early local entrants however had no alternative but to copy the strategies of the multinationals. Not only that they lack creativity, but like their foreign counterparts, their marketing programs are limited to few activities which are very expensive.
This situation did not escape the eyes of some ex- Jardine Davies, Inc. sales and marketing staff who have started their businesses by putting up dealer stores in their homeplaces. With the experience in marketing and making a cypermethrin brand number one, the group that formed Teamagro saw the opportunity in bringing quality products to the farmers at reasonable prices.
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